Autumn trade fair marathon: Acraft as a strategic partner for Czech brands across Europe

The autumn months are a marathon of exhibitions for Acraft professionals. As their strategic partner, we provide sales and marketing activities such as stand construction and transport of equipment to the site, including stand service, as well as communication, marketing and sales support. All with the aim of maximising their success in markets across Europe.

In the field of agricultural technology, presence at trade fairs is important for establishing new business relationships, brand visibility and the presentation of innovative solutions.

Acraft will first discuss the client's business strategy in detail and together assess the potential business benefits of exhibiting at the show. If presence at the exhibition makes sense, Acraft helps to implement it. The company's role in such a case is tailored to the client's specific needs - the company can provide everything from the exhibition application, stand construction, equipment delivery and stand operation, to marketing and PR, or cover only partial parts such as promotion.

"We approach each trade fair in a way that corresponds with our clients' business strategy. The objectives at the events are varied, but most often it is about gaining contacts to new partners, making products more visible and boosting sales,"says Pavel Jahoda, managing director of Acraft Professionals s.r.o.

Autumn trade fair marathon with Acraft

What events kept the Acraft team busy over the summer and autumn?

It all started at Země živitelka in České Budějovice, where the company provided a complete service for Strojírny Rožmitál - from the construction of the stand to its operation during the fair. Other participants of the largest agrosalon in the Czech Republic were SMS CZ, Energy Adventure, Cernin and STS Olbramovice, whose support was mainly related to promotion.

This was followed by two German exhibitions: the Norla, which was attended by SMS CZ s.r.o., and the Rottalschau, where, in addition to SMS CZ, ROZMITAL and Energy Adventure (EA) machines were also on display. The support for this event was mainly related to promotion, but also to the provision of transport of equipment, including a novelty: an e-tricycle from EA with an innovative roof.

In mid-September, attention turned back to the Czech Republic for the Den zemědělce in Moravia, where Acraft again provided full support for the ROZMITAL brand. At the same time, Agrotechniek Holland took place in the Netherlands with client SMS CZ, whose support was mainly related to PR and the provision of printed materials such as leaflet and catalogues, from graphic design to final printing. This was followed by a Field day in Hungary and the Mela exhibition in Germany.

Now we are about to attend the prestigious Sommet de l'Élevage event in France, where SMS CZ will again be at the centre of our PR and communications support. In November, Agroteknikk in Norway will take place, where SMC CZ will be presenting itself, or Agrama in Switzerland, where ROZMITAL will participate.